In a digital age where your presence online can shape opportunities offline, more Nigerian students are realizing the power of influence. But with great influence comes great responsibility  and in the student space, it’s easy to get distracted, misrepresented, or misunderstood online.

As someone navigating both the tech and student leadership space, I’ve seen how social media can either amplify your vision or distort your voice. Here’s how you can grow your online influence without losing focus on your values, academics, or goals:

1. Define Your Purpose Early

Before you post, post with purpose. Are you sharing content to educate, inspire, advocate, or entertain? Once you define your “why,” you’ll attract the right audience and stay true to your path not someone else’s trend.

2. Be Consistent, Not Loud

Influence isn’t about noise; it’s about value. Whether you’re a content creator, campus rep, or aspiring leader; show up consistently. Post helpful content, update your journey, share lessons learned, and people will respect your growth.

3. Avoid the Clout Trap

It’s tempting to chase virality, but not all attention builds credibility. Don’t compromise your image for likes. Guard your online presence because future employers, scholarship bodies, and voters are watching more than you think.

4. Balance Online & Academic Life

There’s nothing cool about being popular online and failing in class. Time-block your day. Schedule your posts. Delegate if needed. Your influence grows stronger when your discipline matches your visibility.

5. Use Your Voice for Others, Not Just Yourself

Real influence uplifts. Advocate for what matters: student rights, mental health, digital literacy, opportunities, and campus reforms. Support your peers, promote campus events, and shine the spotlight on others too.

 

You don’t need a million followers to matter. You need a clear voice, a consistent message, and the courage to stand for something bigger than vanity.

The internet is your stage but your values must remain your anchor.

 

Comr. Adeyemo Josiah Kayode (BILLIONCODES)

Assistant General Secretary, NANS Zone D

Tech Advocate | Youth Empowerment Leader | CEO, Billioncodes Software Inc.